Our Purpose


We preserve the ocean for future generations.


We do this by reducing the barriers to entry for outdoor activities while concurrently minimizing the environmental impact of those who partake in them. We enable more people to forge stronger bonds with nature by enhancing their comfort and extending their time spent exploring the great outdoors. Our commitment lies in offering the finest equipment and apparel, designed to minimize environmental impact, thereby ensuring a harmonious interaction with nature.


We recognize that the prevailing forces of capitalism, focused on expansion and short-term profits, have caused the critical time that all life on Earth is facing. Beyond the immediate concern of survivability, the detriment to the quality of human life is evident through the undeniably deteriorating health of our natural world's biodiversity, cultural diversity, and the degradation of Earth's life-supporting systems. We understand the significance of growth, yet it's not our sole aim.


Our existence as a for-profit entity isn't without reason; it's the large-scale capitalist entities that are destroying our world. To truly make an impact, we need to operate on a similar scale as these corporate giants. We envision a future where those driven to do good aren't confined to relying solely on charity. But also harness the power of capitalism — the very force that is challenging our prosperity. Our growth amplifies positive change, illustrating that success and sustainability can exist harmoniously, and securing its role as a catalyst for a better future for generations to come.